The Positioning Diagnosis
A Plan for the Founder
Who's Understood in Conversation. And General Online.
Because expertise doesn't translate itself.
The Positioning Diagnosis is a 90-minute session and a written Positioning Plan you can execute yourself to make your work visible on LinkedIn.
Book a Positioning Diagnosis →
One-time · 90 minutes + written plan
Who This Is for.
Founders and experts:
- who need a direction, not someone to write for them.
- who want a clear content plan they can execute themselves.
- whose expertise isn't translating into how people perceive them online.
- who are tired of writing content that doesn't land, and want to know why.
What You Leave With.
Your Positioning Plan: a written document mapping the strategic foundation of your message.
- Positioning statement: one sentence you can use on your profile, or in conversations.
- The gaps in your current message: they explain why your content isn't landing.
- Your buyer's required beliefs: what they need to understand before they'll buy.
- Your content direction: what to post about, or stop posting about.
- Your "why now": the specific pain or shift that makes your work urgent.
You receive the plan in writing within seven business days of our session.
How It Works.
1
BOOK A SESSION
Find a time slot and receive the next steps within 24 hours after booking.
2
90-MINUTE CONVERSATION
I prepare based on your LinkedIn and goals, and we work through the gaps together.
3
Receive your plan
After your current state analysis, you receive the written plan within seven business days.
What Changes after the Session.
- You stop guessing what to post: You have language you can use immediately, on your profile, or on sales calls.
- You can write your own LinkedIn content with a clear direction: or hand the plan to someone else to execute.
- You leave with a starting plan: What your market does with it teaches you the rest.
The Diagnosis is complete in itself.
If you want a starting plan you can act on, this is built for that.